5142438077

Go-to-Market Excellence: Unlocking Value Creation from Day One

At EquiTrst, we recognize that the early stages of a private equity investment are crucial for achieving rapid returns and long-term success. While PE firms excel in financial due diligence and deal-making, the transition phase often encounters delays when relying solely on the existing management team. Our expertise lies in executing a disciplined 100-day and Value Creation Plan in partnership with management, accelerates decision-making, and ensures operational excellence from day one. By minimizing trial and error, we help PE firms swiftly transition from investment to value creation, and maximizing returns.
Strategy
Our advantages
Domain Expertise
IT, Software Applications, SaaS, Healthcare, Telecommunication
Operational Due Diligence
Sales, Marketing, Organizational, Growth analysis and expert opinion, Validaiton of the TAM/SAM
100-day Plan & VCP
To execute your growth thesis and instill a new operating cadence from day one with the 100-day plan and our longer term Value Creation Plan.
Transition Support
Ensure the 100-day plan is well executed and the building blocks of your VCP are falling into place, fractional leadership, assist with a critial task such as building an Internatinal expension strategy
Christian Bazinet, MBA EquiTrst Principal
strategy

Practical Due Diligence for Real-World Results

At EquiTrst, our engagement begins at the due diligence phase, where we delve deep into the commercial aspects of the deal. This phase is critical as it allows us to thoroughly understand the company’s operational landscape. Our approach ensures that the investment is not only sound in theory but also practical and robust in execution, enabling PE firms to make informed decisions and drive real-world results from the outset.
My vision
My vision is to empower private equity firms by providing strategic, real-world operational insights.
My mission
The mission of EquiTrst is to accelerate value creation for private equity firms by delivering actionable, hands-on operational expertise during the critical early stages of an investment.
experience
Mid & Large CAP / International
With extensive international experience across both mid-sized companies and some of the world's largest, most well-managed organizations, I have developed a deep understanding of diverse business environments. Successfully navigated the challenges of different markets and cultures, bringing a global perspective to my work. The ability to adapt and implement best practices in varied settings equips me to drive growth and contribute effectively to organizations of any size, anywhere in the world.
M&A
Sourced two deals and participated in eight transactions (2 x services and 6 x software companies) with revenues ranging from $20M to $200M. Actively contributing to the due diligence and integration process
Industries
15 years in the telecom space, early stage commercialization of Sprint PCS, Fido, Globalstart and VoIP at Cisco across AsiaThe last 10 years leading exponential sortware sales growth in Healthcare in the US, Canada, UK, and Oceania Oversaw the implementation and productive utulisation of CRM/CPQ/Martech
Exit
I have a unique experience of being on both sides of the table. As part of the management team as CRO, we sold our PE-owned company for 9x MOIC after four years for $600M, with sales growth being the largest contributing factor to our success. Later, as an advisor to PE firms, I participated in buy side in-person management meetings, conducted commercial due diligence, and delivered 100-day plans.
How it works

Are You Ready to Turn Commercial Insights into Operational Excellence?

Introduction
Let's start with a convesation to discuss your needs and the opportunity to work together.
Joinder
After our discussion, I will sign a joinder to further explore the opportunity and review the CIM if available. At that point, a decision will be made on how to proceed.
Due Diligence
I will join the bid team and lead the sales and marketing due diligence. This will involve a thorough assessment of historical bookings, pipeline, and the experience of the management team. I will also evaluate the realism of the CIM projections
100-day plan & VCP
Accelerate Success: Strategic Execution from Day One!Leveraging insights gained during due diligence and management interviews, the 100-day plan and VCP will be grounded in realistic expectations. It will outline a clear pathway for enhancing performance and driving bookings growth.
Contact US
Reviews

Read what my partners say about me

"Bringing Chris's experience to our latest acquisition was invaluable, providing guidance in value creation around go to market strategies allowed us to quickly make key decisions pre-closing. His expertise in Sales & Marketing, along with his 100-day plan, ensured a smooth and successful transition. Highly recommended!"
Francois Laflamme
NOVACAP, Sr Partner
"Having Christian on my team made all the difference in the valuation we achieved for our company. By executing our plan, we established new annuity streams internationally and began winning deals with the largest health systems in the US. Christian effectively demonstrated to the next buyer how our strategy would continue to gain momentum and build even more value."
P.L.
Intelerad Medical Systems CEO
"Equitrst was our partner of choice to lead a complete go-to-market transformation, evolving the structure from founder-led to enterprise-grade. The 100-day plan was thoughtful, encompassing people, processes, and technology. They stayed on for six months to ensure the successful implementation of the plan."
Erkan Akyuz
Private Equity Co. CEO